Amazon's stock price is up 1.34% at $951.22 on Wednesday, with a portion of those gains coming after the company announced several new hardware products at a launch event.
Shares were higher by about 0.9% before the event.
At the company's product launch event, it announced updates to its popular Echo line of devices, as well as others. Here is a quick roundup of the new products.
Amazon also announced a partnership with BMW to put its Alexa assistant into future versions of the company's cars.
Amazon is up 26.13% this year.